Engineering stories that connect
VIDEO | ANIMATION | SOCIAL-FIRST | PRESENTER-LED
THE GOAL
Rolls-Royce needed to communicate complex engineering concepts to non-technical, senior audiences without losing credibility or clarity.
APPROACH
Developed a social-first video strategy designed to simplify highly technical narratives while maintaining authority and precision. Through pre-interviews with engineering specialists, we translated complex subject matter into clear, engaging stories tailored for C-suite audiences, live events, and global social channels.
EXECUTION
Directed a three-day shoot and led end-to-end production, creating a suite of presenter-led, sub-one-minute films for LinkedIn and international air shows.
An animated title sequence gave the series a recognisable identity, while custom explainer animations were developed to visualise engineering innovations and highlight key statistics.
Filming on an active engine shop floor also required carefully choreographed presenter movements, supported by a portable gimbal and wheeled key-light setup.
RESULTS
The series generated strong engagement across C-suite LinkedIn channels, achieving 5k+ reactions across the campaign.
Content was also rolled out across international brand touchpoints, helping Rolls-Royce communicate advanced engineering stories in a more accessible and commercially engaging way.
VIEW WORK BELOW
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VIEW WORK BELOW *
Episode 1: The Trent 1000
Episode 4: Transformation (Dubai Air Show)